Nature's Bunch
From zero visibility to search presence for an eCommerce startup
This project focused on building SEO from the ground up for an organic food brand. From website setup to keyword mapping and on-page optimisation, the goal was to create a strong foundation that could drive early visibility and support product discovery.
Industry
E-comerce
Food Startup
Market
India
Role
SEO Consultant
(Freelance)
The Brand Context
This was an early-stage eCommerce brand in the organic food space, building its online presence from scratch. As a new business, the website was the primary channel for product discovery and customer acquisition.
With no existing traffic or search visibility, the focus was to create a strong foundation that could help the brand get discovered and support early growth.
The Site Goals
The Challenge
This was an early-stage eCommerce brand in the organic food space, building its website from scratch.
There was no existing traffic, no SEO foundation, and no structured content. The goal was to create a website that could be discovered through search and support product visibility from day one.
The Approach
Since everything had to be built from the ground up, the focus was on setting a strong SEO foundation.
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Built the website using Wix with a clear structure for products and categorie
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Identified keywords for core pages based on search volume and relevance
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Mapped keywords across home, category, and product pages
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Set up Google Search Console and submitted sitemap
What Was Implemented
1. On page foundation
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Optimised meta titles, descriptions, and page content
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Structured pages around primary and supporting keywords
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Added clear product descriptions, benefits, and usage details
2. Technical setup
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Improved page speed and core web vitals
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Added schema where relevant
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Ensured proper indexing and crawlability
4. Content direction
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Analysed competitors to identify content gaps
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Built a basic content plan to support product discovery and user queries
5. User experience
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Improved product pages with clear information on ingredients and usage
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Simplified the purchase flow for a smoother checkout experience
The Results
Website successfully indexed and discovered in search
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Product pages began ranking for relevant keywords
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Initial visibility achieved for products like multiflora honey and mango honey
(Note: Detailed analytics data was not accessible)