My Journey in SEO
I didn’t start in SEO directly. During my internship as a graphic designer, I came across SEO and got curious about how search actually drives traffic. I started exploring it further with a beginner course on Internshala, and later moved into a digital marketing role where I got hands-on experience working on real projects.
That’s where I built my foundation in keyword research, metadata optimization, and competitor analysis, and began understanding how these impact performance.
To go deeper, I completed an advanced SEO course from IIDE and gradually shifted my focus fully into SEO. Working across content planning, optimization, and technical improvements with a strong focus on business impact. This approach helped me work on projects where organic traffic scaled from 4K to 62K monthly users.
My Journey
Experience Timeline
Forbes Advisor
01/2022 to
Present
SEO Executive
Focused on content optimization, search intent, and E-E-A-T improvements to drive consistent traffic, revenue, and conversions. Also worked on technical SEO fixes to improve crawlability and indexing.
Tantragyan Technologies
08/2022 to
01/2022
SEO Executive
Worked on multiple client websites, building SEO strategies, improving site structure, and driving organic growth. Contributed to website redesigns and scaling content performance.
Excell Autovista
04/2021 to
06/2022
Digital Marketing Executive
Started with digital campaigns and lead generation, while gaining initial exposure to SEO, website updates, and performance marketing.
My Journey
My Skills
SEO &
Content Strategy
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Search intent–driven keyword research & SERP analysis
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Content strategy, planning & funnel mapping (TOFU–MOFU–BOFU)
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Content optimization, refresh & gap analysis
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On-page SEO & internal linking
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CTR & conversion-focused content
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SEO audits & growth planning
Technical SEO
Skills
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Crawlability & indexation (robots.txt, sitemaps, crawl budget)
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Core Web Vitals optimization (LCP, CLS, INP)
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Page speed improvements (lazy loading, caching, compression)
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Structured data (schema) implementation
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Technical SEO audits & issue resolution
Data Analytics & Performance
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GA4, GSC Analysis
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Traffic, keyword & ranking tracking
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SEO reporting & dashboards
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SEO forecasting & traffic estimation
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Organic revenue tracking & performance measurement
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Data-driven growth opportunity identification
SEO
Tools
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Screaming Frog
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SEMrush
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JetOctopus
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Google Looker Studio
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Google Tag Manager
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Google Analytics
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(GA4)
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Google PageSpeed Insights
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STAT
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Google My Business
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CMD (WordPress & Wix)
My Journey
Education
2020 To 2021
Post Graduation Certificate In Management (PGC DM)
Symbiosis Center Of Distance Learning (SCDL)
2013 To 2016
Bachelors Of Arts In Sociology (BA - Sociology)
V.G. Vaze Kelkar College
2016 To 2019
Bachelors Of Science In Fashion Designing (B.Sc.)
International Institute Of Fashion Designing (INIFD)
My Journey
My Work
